Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of a data clean room is a privacy-based technology that allows companies to securely ...
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that ...
Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...
In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...
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