The frenetic pace of market growth and channel development in the Middle East shows no signs of letting up during 2005. Vendors and partners are moving to the next level in terms of go-to-market ...

The software giant's top sales executives are challenging both partners and Microsoft's own sales teams to think more deeply beyond employee numbers or seats deployed when considering customer ...

Email marketing in Vegas doesn't have to stay in Vegas. Palms Casino Resort's Erin Levzow says at the Email Insider Summit segmentation is critical for her business. Half of its customers are local, ...

There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in—and how did they order? Here is a three-step process for slicing your ...

T firms of all types have been leveraging the channel for more than a quarter of a century to augment the sale and delivery of their offerings and to more cost-effectively extend their market reach ...

As Internet sales become a larger part of total sales and as more Web pure-plays enter into the catalog business, it becomes increasingly important to understand the differences between buyers across ...