Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Packaging, payment, a gateway to augmented reality worlds, and a star of the organized response to the Covid-19 pandemic: the QR code has emerged as the little technology that could. But, deep down, ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

The music industry can be a tough place to enter since there are many aspiring artists worldwide, each with their own unique sound and personality. And when they do break through, they must find ...

Guestlense introduces QR code technology at weddings for real-time photo sharing, creating instant, memorable digital albums IRVINE, CA, UNITED STATES, January 7 ...