Walkers crisps, also known as Lay's potato chips or crisps, has unveiled the biggest change to its branding in its 80-year ...

The Japanese automaker has announced that its fresh H mark design will take on a much bigger role than initially expected.

CapCut introduces AI-powered design gear, inclusive of an AI logo generator and transparent historical past maker, increasing its platform past video editing to help integrate logo identity ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Salted crisps were first launched by Walkers in 1948, and at the time, packets featured a picture of the founder, Henry ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Marrying them together in a way ...