In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Usually you update a visual identity because the desired brand perceptions—what you want to convey to the world—have changed. That wasn’t really true here, the desired brand perceptions were largely ...