It's toy season. For boys, one of the hottest items on the market this year builds on an ancient concept: the spinning top. The tops are called Beyblades, and I discovered them on the playground of my ...

Hasbro and Amazon are coming together to bring a new Beyblade Tournament event to Atlanta next week. The Beyblade X Secret Showdown tournament event will be taking place at the Atlantic Station on ...

With growing momentum behind Beyblade X, the excitement returned to Anime Expo for another year earlier this month. When it comes to the areas outside of Asia, Hasbro is the master toy licensee of ...

Hasbro brought several Beyblade X items to the 2026 New York Toy Fair this weekend, as several pieces will be coming out this year. The big item to show off is a new combat arena they're calling the ...

Beyblade X: Xone is the first Beyblade video game to be released to Western audiences in over a decade. It’s based around the fourth generation of the franchise, Beyblade X, and even features ...