While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services to personal-use customers. Often called B2C, ...

Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to the higher margins and greater autonomy. Let’s take a look at the ...

Editor's note: The following is a guest post from Daphna Steinmetz, CTO at Digital Turbine. Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of ...

Over the years, customer communications have grown into a prominent part of what an enterprise communications infrastructure needs to support. This started in the late 1990s with call centers, ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

Recently, I wrote about how companies are adopting a direct-to-consumer (B2C) strategy to grow their businesses, thus bypassing the wholesale/retail (B2B) relationship. But what about companies that ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Information about customers calling for car service pops up on a map in UCAR app, Shanghai, Feb 11, 2015. [Photo/IC] I believe only a B2C model can guarantee the service quality. The UCAR rents cars ...