To achieve customer loyalty brands need to build genuine relationships with customers. Phil Dunk, managing director at River Marketing, offers six tips to creating a loyalty programme Traditional B2B ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

In B2B markets, retaining a small group of loyal customers can mean the difference between success and failure. According to a study by Bain & Company, B2B companies can expect between a 25 to 95 ...

Tailored for electricians and retailers, the program blends technology, inclusive design, and real-world impact to drive economic and professional advancement. Polycab Experts is our way of honoring ...

First impressions might be that customer loyalty programmes have come a long way since the days of exchanging points on credit cards for obscure kitchenware. Tesco Clubcard is one of the best examples ...

“The work that we’ve done to make SPG the richest elite program in the industry has proven that we can create true and lasting loyalty with our most profitable guests and shift share of wallet to our ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Program Builds on Octane's Fast, Easy Experience with VIP Member Rewards and Service NEW YORK, March 9, 2023 /PRNewswire/ -- Octane® (Octane Lending Inc.®), the fintech revolutionizing the buying ...

Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...

CHICAGO, June 17, 2025 /PRNewswire/ -- For many businesses, it's a natural response to pull back on spending in the face of an adverse economic climate. Right now, we're living through a challenging ...

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...