The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

BIRMINGHAM, AL / ACCESS Newswire / September 17, 2025 / In an age dominated by data, metrics, and relentless A/B testing, the marketing landscape has become a battlefield of algorithmic optimization.

Consumers increasingly want human connection without compromising the convenience AI offers – complicating product ...

Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...

Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight oversimplification, all marketing can be translated into if/then ...

(MENAFN- EIN Presswire) EINPresswire / -- For more than a decade, marketing strategy has been shaped by algorithms, platforms optimised for reach, engagement and short term performance metrics. As ...