Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Relying on them alone won’t fuel consistent growth. Today’s accounting clients expect quick answers. They demand clear value ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Generative AI has rocked the tech world, and every company is now considering if there is a way for them to leverage this technology. Since the introduction of ChatGPT, the tech industry has been ...