User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, ...

Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of ...

You spend hours crafting the perfect email, finally hit send, and then reality hits you. What if your subscribers don’t open it? This is one of the biggest concerns for all email marketers out there.

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